Guest blog for Marketing Donut
LinkedIn is the world’s largest professional network, with a mission to connect the world’s professionals to make them more productive and successful
To get started with LinkedIn you need to set up both a personal profile and company page – but then what?
Luan Wise explains what to do next.
- Make sure you are presenting yourself in the best possible way – with a good profile photo, a strong headline, and all the key sections filled in.
- Personalise your URL, and include it on your business card, in your email signature and as a link from the ‘About’ information on your website.
- LinkedIn is not a place for pitching, so remove any bullet-pointed lists about your services and add rich media links that highlight your work instead. Video and documents can be added to the summary and experience sections of your profile.