Social Media Marketing Consultant, Trainer and Author
About Luan
The social media world is full of experts. They tend to fall into two camps: professional advice givers and practical doers. It’s rare to find someone that can do both – and more.
That’s where I come in. As a LinkedIn Learning Course Instructor (since 2015) and a Facebook Lead Trainer (since 2019) I’m at the coal face of social media marketing, giving me the confidence to talk the talk with credible, up-to-date content.
I’m equally adept at walking the walk as a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM). Over the past 20 years I’ve worked with clients including Hilton, Royal Mail, and the University of Cambridge, and continue to provide strategic consultancy and hands-on support on a project or retained basis.
I’m also an author. My self-published book ‘Relax! It’s Only Social Media’ won a National Indie Excellence Award, and my social media planner was listed by the Independent online as one of the 9 best books for entrepreneurs.
If you’re looking for social media resources, including daily news updates and recommended tools, head over to my resource website www.thelighthouse.social
I could go on, telling you about my campervan adventures, exploits with paddle boarding or my colour-coded bookshelves but let’s save those stories for when we meet.
What do all these badges mean?
I consider myself to be a lifelong learner. Since graduating from Sheffield Business School in 1999, I continued my study of marketing with the Institute of Data & Marketing (IDM), and the Institute of Promotional Marketing (formerly the Institute of Sales Promotion).
I achieved fellowship status with the CIM by demonstrating 15 years' of senior strategic marketing experience (including 10 years at/close to board level).
To achieve Chartered Marketer status with the Chartered Institute of Marketing (CIM) I submit annually details of continuing professional development (CPD) activity for assessment. I recently studied the Marketing Week Mini MBA in Marketing and Brand Management with Mark Ritson. I have also completed Level 2 certificates in Equality and Diversity, LGBT Inclusion in the Workplace and Understanding Mental Health First Aid and Mental Health Advocacy in the Workplace.
As a certified LinkedIn Marketing Insider I am regularly assessed and hold current certifications in LinkedIn Marketing Fundamentals, LinkedIn Marketing Strategy Certification and LinkedIn Content and Creative Design.
As a lead trainer for Meta, I am regularly assessed and hold current certifications in media planning, digital marketing and community management.
Clients I’ve worked with…
What it’s like to work with me
Testimonials
“Luan has great skill in identifying and advising on social media content that will resonate and engage. From looking at data and strong use of analytics, Luan was able to guide and fuse real-time events with my global experience to support, advise, inform and delight my worldwide following to enhance brand, resonance and personal impact. Over a period of 18 months (March 2020 to September 2021), we planned our approach, developed a personal website, and ideated and co-created over 500 LinkedIn posts, including daily updates, monthly newsletters, pre-recorded videos, and live panel interviews (using LinkedIn Live).
Luan is highly dedicated to her work; she’s an experienced writer, is super organised, and has strong attention to detail, all whilst juggling high volumes of content. She has a clear sense of what works, is an extremely knowledgeable marketer, a highly professional businesswoman who is open to new approaches, tools and media. I learned much in working with Luan and have no hesitation in recommending her to other businesses and individuals.”
Harriet Green OBE
Having benefitted from Luan’s social media for business course back in 2014, I knew exactly who to turn to when it came to training management and commercial colleagues a few years later. From the outset Luan assisted with planning the sessions helping us to focus on ‘why’ we were embracing social media and the outcomes desired. When it came to the practicalities Luan explained the functionality of the key social media platforms simply and concisely. In addition to years of practical experience across a variety of sectors, Luan’s know-how is grounded in theory which comes through in the logical and structured nature of her advice.
Luan’s pre-event preparation means her training sessions are wholly relevant to the business. Learning is re-enforced through beneficial course materials delivered in class and subsequently emailed post-event. Luan explains the possibilities of social media in a straightforward, ease to understand manner with lots of top tips on the day and a wealth of online resources to draw on afterwards. At the end of the session delegates leave with action points designed to enhance their knowledge and confidence.
Luan is continually updating her own knowledge and skills regarding social media and I personally find it useful to participate in one of her regular webinars/courses to keep on top of the latest developments.
Louise Aplin, Marketing Manager Berry Global Inc