The first thing I do is listen. Really listen.
In my experience, there’s always much more to any market than would appear the case from the outside. Only by getting to know what makes your company tick, how your customers see you and what you’re are looking to achieve can I begin to do my stuff.
And although my principal expertise lies in digital media and direct marketing, that can mean anything from defining a strategy, creating a consumer advertising campaign to organising a trade event.
You can take a look at the clients I’ve worked with here.
Fortunately I’ve built up a very good network over the years of industry contacts to help me deliver whatever’s required to the highest standards. These range from creative professionals such as production companies, graphic designers, photographers, web developers and videographers to specialised marketing services such as sponsorship, PR, research and telemarketing.
After a project’s completed I’ll engage in another form of listening and thoroughly analyse the response rates and the financial returns and recommend how best to build on them.