June 24, 2012 in Blog
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According to Wikipedia ‘A Picture Tells a Thousand Words’ refers to a concept that a “complex idea can be conveyed with a still image”, it also aptly describes one of the main goals of visualisation, namely making it possible to absorb large amounts of data quickly. If that is the power of a still image, imagine what that means for the moving image! A Trifecta is “a situation when three elements come together at the same time” – in the case of video; visuals + audio + words! Information Overload Everyday as soon as we turn on our computers or reach for our smartphones, we are confronted with a massive amount of information overl
May 7, 2012 in Blog
Since the birth of YouTube, video has changed the way people consume content online. Now the second largest search engine in the world (to Google), YouTube boasts over two billion searches per day. The rapid rise of social networking in the B2B space has also given a boost to the use of video as a marketing channel. Demand for content is clear when 50% of UK business buyers now view videos as part of the purchasing process. If you know how to get the strategy, content and distribution right – the opportunities for video in business are endless. Continued at: http://www.reelmarketer.com/2012/05/embrace-b2b-opportunities-for-video-marketing