September 16, 2012 in Blog
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Andrew Riley, Social Media Co-ordinator at the Racing Post, argues that rather than seeking to prove social media builds revenue, we should be focusing on understanding how to effectively measure success. In social media monetisation is the holy grail. Proving to the powers that be that social is worth the investment is a daily battle for all involved in the profession. As a result agencies and experts are still desperately scrambling around searching for proof that their efforts in the social world are justified. Terms like ‘reach’, ‘interaction’, ‘influence’ and ‘advocacy’ are all used as metrics on which to judge success.
June 8, 2012 in Blog
Social “signals” on Facebook and Twitter, such as likes, tweets and shares, correlate “very strongly” to good rankings in Google UK search, according to a new study by Searchmetrics. The search company analysed 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets in February and March 2012. The study aimed to find out the main factors that help web pages rank well in Google searches. It found the greatest correlation between social activity and Google search rankings came from Facebook pages. Continued at: http://www.brandrepublic.com/news/1135478/ The study can be downloaded he
June 6, 2012 in Blog
Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure. But, whichever way you measure your social media success, one thing is clear – as in business in general, the relationship-building has to come first. Quantity can rarely be sustained into long-term, profitable social media engagement without first giving quality. This, it seems, is an ongoing struggle for some. For me, successful social media engagement is focused on quality first. What do I mean by this, and why is it important for yo