Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure. But, whichever way you measure your social media success, one thing is clear – as in business in general, the relationship-building has to come first. Quantity can rarely be sustained into long-term, profitable social media engagement without first giving quality. This, it seems, is an ongoing struggle for some. For me, successful social media engagement is focused on quality first. What do I mean by this, and why is it important for yo