In 2015 LinkedIn named me one of the top 5 female marketers in the UK. I have just completed the recording of an online learning course for their Lynda.com platform (read about my trip here).

I regularly speak about social media and LinkedIn in particular. I’ve also written a book on social media. And I’ve put everything I know into these ‘how-to’ e-learning courses for LinkedIn and Twitter.

You can learn how to use LinkedIn or Twitter without leaving your desk.

  • Each e-learning course has been developed to take you one step closer to achieving real results for you, and your business.
  • Includes real-world, up-to-date examples and screenshots to guide you through, step-by-step.
  • Return to the course content as much as you want – access available for six months.
  • Complete the e-learning courses wherever/whenever you have an internet connection.
  • Discounts are available for multiple users (5+).

 

Questions? Get in touch.

 

 

Buy Now: LinkedIn e-learning

Getting Started With LinkedIn (£60 inc VAT)

This course is a package of five modules, each taking around 25-30 minutes to complete.

It might help to have your LinkedIn profile open whilst you work through the course, which covers:

  • An introduction to LinkedIn
  • Setting up your LinkedIn profile
  • LinkedIn skills, endorsements and recommendations
  • How to manage your LinkedIn privacy & settings
  • Navigating your LinkedIn homepage.

LinkedIn Groups (£25 inc VAT)

LinkedIn groups are a great place to find the people you want to do business with and provide an opportunity to establish yourself as an expert in your industry.  This course will teach you how to decide which groups to join, how to find and engage with group discussions and how to get results.

Note: The course does not cover creating, managing or moderating a LinkedIn group.

Building your LinkedIn Network (£25 inc VAT)

This short course will guide you through the etiquette of making connections on LinkedIn.

In this course you will learn:

  • How to define your LinkedIn connection strategy
  • How to find people to connect with on LinkedIn
  • How to manage LinkedIn invitation requests
  • How to remove connections

How to Search LinkedIn (£25 inc VAT)

This short course will guide you through the search features of LinkedIn.

You will learn:

  • How to use Basic Search
  • How to use Advanced Search
  • How to use Boolean Search
  • How to use Saved Search
  • How to set up saved searches and receive a regular pipeline of new contacts.

LinkedIn Company Pages (£25 inc VAT)

This short course will guide you through LinkedIn Company and Showcase pages.

In this course you will learn:

  • What is a LinkedIn Company Page
  • What is a LinkedIn Showcase Page
  • How to set up a LinkedIn Company Page
  • How to set up Linked Showcase Pages
  • How to share content on LinkedIn Company and Showcase Pages
  • How to measure the performance of your LinkedIn Company and Showcase Pages

Buy Now: Twitter e-learning

Twitter Essentials (£35 inc VAT)

When just one tweet can ruin a business’s reputation, it’s absolutely essential you get it right!

In this course you will learn how to:

  • Set up your profile
  • Types of tweet
  • How to tweet
  • What to tweet
  • How to use hashtags
  • How to build your audience
  • How to use Twitter Lists
  • Measure your success
 

E-learning course feedback

“I was introduced to the e-learning LinkedIn Training; this was the best investment that I could have made. Once I started the course I could not stop; but completed the entire course in one day. I found the course content very interesting, informational and interactive with assessments at the end of each module to test your knowledge learnt. The course layout is easy to follow, I found myself working in conjunction with my own profile, making all the necessary changes where required. I am so pleased with the outcome; it has reached the ‘ALL STAR’ ratings presenting a smart and polished presentation. Looking forward to the next level of LinkedIn. I recommend beginners of LinkedIn to take the course, you will not be disappointed. Thank you Luan Wise, great course!!”  Donna Christie

“I found the Introduction to LinkedIn course really helpful. I was a complete novice and had just about managed to set up my profile before taking the course. I found it very clear, concise and easy to understand. I particularly like the advice offered on how to personalise your invitations to connect and also that you should really think about who you connect with. LinkedIn is a very powerful professional and networking tool and whilst I’m still not a whizz, I understand more of the functions and now feel confident to be able to offer support to my clients.”   Angela Cooper

“I recently completed the Introduction to LinkedIn course which I loved. It definitely gave me an insight to how LinkedIn works. I was able to update my profile which is now looking really good. I learnt more about how LinkedIn can help me market my business. I found the course really easy to work through and each section is really informative.”  Kelly Cannon

“Well thank goodness for this course! I was completely clueless about LinkedIn before Jo recommended it and I’m so glad she did. The prospect of using an unfamiliar platform to try and sell my services filled me with dread and I knew I needed a quick solution. That’s exactly what this is, it’s what it says on the tin. A walk through guide on everything you need to set up an all -star profile and the best ways to market yourself. I’ve made 100 connections in a week and can’t wait to see what opportunities are in store. It’s clear that the options are endless with LinkedIn – you have to put the work in to build a good profile for yourself but the course gives you all the skills and loads of tips to get you on your way.I now find myself browsing LinkedIn more than all the other social media sites I’m addicted to!”  Sophie Khaksari

“I have just finished the LinkedIn course and just wanted to drop you a quick email to thank you for helping this LinkedIn newbie get her profile to Expert status (just need a decent profile picture to get me to All-Star!!) I had never used LinkedIn before, and after completing the course I genuinely understand how LinkedIn can help my business, and how to make it happen! The course is written in a way that those new to this particular social media platform can grab it and run with it and I am excited to keep learning about further features on LinkedIn. I will definitely be looking at other courses you offer, secure in the knowledge that they can genuinely help me move onwards and upwards!” Alison Campbell

“When I came across the Twitter Essentials course I had zero knowledge of Twitter.  I was very nervous in the beginning but I shouldn’t have worried as the course is really easy to follow due it’s simple, fun but informative format.  Moving from one stage to the next was a breeze and the information in each chapter was extremely useful.  I took my time and had my new Twitter profile open simultaneously so that I could work on everything ‘in real time’.  You don’t have to complete the course in one sitting as you can re-visit it as many times as you like or need. I highly recommend this course to anyone who needs to learn about or improve not only their Twitter profile, but also how to use the platform in a business situation.  It’s so much easier when you know how and after this course you certainly will have a very good understanding of how to use Twitter to your advantage.” Sharon Banes

“Having been on Twitter for a while, but not really utilizing it, I knew I could learn more, and I was confident that this course would teach me new things. The Twitter course course walked you through various steps, scenarios and gave a skill-testing quiz at the end. The Twitter course was fun, interactive and gave new insights, not to mention little tips and tricks that might not be common knowledge. I never felt bored, I felt excited to learn more about this platform, and Luan’s way of teaching it was perfect for Twitter newbies and Twitter veterans alike. I loved learning more about Twitter lists, from the course. It had been mentioned in VA Handbookers, and I had given it a go, but I felt more comfortable using lists after taking the course. I also really enjoyed learning about Twitter etiquette… it’s hard to know what’s right and what isn’t when you’re just starting out.  I highly recommend Luan’s e-learning Twitter course to anyone who wants a better understanding of how to use Twitter to its fullest potential.” Denise Riches

“I found the course was a great introduction to Twitter, a platform I’d never used before.  The course is well laid out and easy to navigate, with questions to check understanding at each stage.  It didn’t take me long to work through the course and I found it very clear and concise.  The style of
presentation feels friendly, as though Luan is in the room with you.   The introduction section was clear and didn’t assume prior knowledge, with a good glossary of terms provided. I set up my account according to the instructions, with the course and Twitter open alongside each other on the screen. Every step was clear so the set up was painless.  There is a lot of information provided at every stage which builds confidence as you work through the course.  I found the course to be excellent value for money and would certainly recommend it to anyone who has not used the platform before.  I finished the course feeling confident and now use Twitter regularly. I did the LinkedIn course too, which I also found immensely helpful. Luan really does have a knack of explaining things clearly and the course materials are very well laid out and accessible.  It was easy to flick back and forth between the pages to review elements, which I did a great deal of whilst I was setting up my profile according to the advice in the course. The course gave me a huge amount of added confidence in using LinkedIn more effectively. All in all, both courses were a great investment.” Jenni Brown

Disclaimer

E-learning course content is entirely the opinion of the author. Information shared has been gathered via regular online research and practical experience. Whilst every precaution has been taken in the preparation of a course, the author does not have any liability to any person or entity with respect to loss or damage caused or alleged to be caused directly or indirectly by the information and instructions contained in the course or by any products or services described within it.

The author does recommend having a social media policy in place.

The following information documents are kindly provided by Willans LLP:

Social media tips for employers  |  Social media tips for employees